University of North Carolina School of the Arts Website in the Running for a Webby Award

by Sara Arnold on April 13, 2016

We are excited to announce that our customer University of North Carolina School of the Arts (UNCSA) is nominated for a Webby Award in the category of General Website: School/University. The Webby is the leading international award honoring excellence on the Internet. Pretty cool just to be nominated. If you’d like to show your support, cast your vote for UNCSA by April 21! Here’s their story…

At the end of 2015, UNCSA unveiled their new website managed in OU Campus™. Partnering with design firm mStoner, UNCSA envisioned the site redesign to match the sophistication of the arts conservatory itself, and they have certainly succeeded in doing so. The home page showcases stunning footage from student performances and rehearsals—giving prospective students a glimpse into what it’s like to study dance, design and production, drama, filmmaking, and music at UNCSA—overlaid with the phrase, “We Promise This. You’ll Do What You Love.” The site is truly a piece of art.

UNCSA

UNCSA competes with the nation's best arts institutions. Tied to a new chancellor’s vision of UNCSA as a major contributor to the creative economy in the United States, UNCSA needed a new website that reflects a unified brand along with the incredible talent and passion for the arts apparent every day in UNCSA's artist colony atmosphere in Winston-Salem, North Carolina.

UNCSA and mStoner worked together to construct a new website that incorporates:

  • More visual content
  • Brand-based storytelling to craft a larger narrative
  • A cohesive and sustainable digital strategy
  • An information architecture that’s simple, visitor-centric, and mobile-friendly
  • A governance structure to ensure compelling and up-to-date content

The launch of the new site on December 15, 2015, reaped impressive results. Compared to statistics from the matching time period in 2014, UNCSA found:

  • Pages and sessions were up 73%
  • The average length of sessions was up by 45%
  • Page views were up by 63%
  • The bounce rate was down by 31%

“People call our site ‘stunning’ and ‘beautiful’ — visual impact was one of our goals for the site and it was clearly accomplished. Social media referrals have skyrocketed because people are sharing the site; they’re proud of it.” — Claire Machamer, Director of Digital Media, UNCSA

 

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