Oct

16

heweb14

Year after year, the OmniUpdate crew looks forward to attending HighEdWeb. It is one of the best venues I've found to learn from the people who live and breathe the biggest challenges that web professionals face every day. We love getting together with our customers and meeting the smartest individuals in the higher ed community from across the country. We always leave the conference inspired and with a renewed sense of optimism for the future!

Oct

13

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The reaction to this year's E-Expectations report, "The Online Preferences of College-Bound High School Seniors and Their Parents," has been overwhelming. Given the staggering changes to the communications landscape brought on by technology and how many new ways there are to reach college-bound students and their parents, Admissions professionals, communications departments, and IT staff alike are eager for the data.

Oct

07

OU Blogs

Last week OmniUpdate released a new module called OU Blogs. This module allows users to create and manage blogs within our web CMS, OU Campus v10. In general, blogging can be a powerful marketing tool for our higher ed institutions. It can add authenticity to a brand; reach different audiences than a website; offer content that may not fit other communication vehicles (format or content-wise); and improve SEO.