May

25

Door Opening to Brickwall

When starting a new book, the reader might give it a few pages or maybe even a couple of chapters to let it catch her interest. When it comes to your website, you've got a matter of seconds to capture her attention. Usability is understanding what your audience wants from your website and providing it in a way that is efficient and intuitive for them. Learn about five important areas to focus on when evaluating your sites' usability strengths and weaknesses.

May

18

v10 Gadgets

Have you ever been on a website that was so badly organized you couldn't find information you knew was on the site? This is the effect of poor information architecture (IA). Good IA enables users to navigate intuitively so that they find what they're looking for in the shortest time and with the least effort possible, all while being engaged with your site. When IA is done well, the user doesn't even notice the structure of information.

May

11

Halo Effect

In social psychology, the Halo Effect is classified as a cognitive bias where an individual transfers his feelings about one aspect of something and extrapolates it into an overall opinion about it. So what does the Halo Effect have to do with your website? Actually, everything. The Halo Effect is not fair, but it is a definite reality.

May

04

When building a website, the focus tends to be on how content is designed and managed, but we may be forgetting an important element that can cut down visibility when left unaddressed: content accessibility to people with disabilities. As part of #OUTC16, Justin Gatewood, Webmaster at Victor Valley College, showed us how to S.I.F.T. through a website's content for accessibility.